{"product_id":"benrus-self-winding-automatic-36mm","title":"Benrus Self-Winding (1970s) — Automatic 17 Jewels, Silver Textured Dial with Date — 36mm","description":"\u003cdiv class=\"my-2\"\u003eBenrus was an American watch company. New York, founded 1921, best known now for the field watches they built for the US military in Vietnam. This is the other side of the business: a clean, well-made dress automatic from their civilian line, made in the 1970s not long before the company wound down.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-2\"\u003eThe dial is the reason to want it.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFull printed Arabic numerals, all twelve of them\u003c\/strong\u003e, in a thin modern sans, which makes it genuinely more legible than most dress watches of the era, where markers get abstracted into little batons. Silver with a fine texture, slim polished hands, and a date window at three.\u003cspan\u003e \u003c\/span\u003e\u003ccode class=\"rounded-md bg-black\/5 px-1.5 py-0.5 text-sm dark:bg-white\/10\"\u003eSELF-WINDING · 17 JEWELS\u003c\/code\u003e\u003cspan\u003e \u003c\/span\u003eprinted under the center, the way watches used to announce what they were.\u003c\/div\u003e\n\u003cdiv class=\"my-2\"\u003e\n\u003cbr\u003eThe case is a soft cushion shape with faceted flanks that catch light along the edges, which is a very 1970s idea, and it wears smaller and flatter than 36mm suggests.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-2\"\u003eAutomatic movement, running well and keeping good time. The case is chrome plating over base metal with a stainless steel back, standard for the line and era.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-2\"\u003e\n\u003cstrong\u003eShips with:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWatch on black leather strap. No box or papers.\u003c\/div\u003e","brand":"Swenson's","offers":[{"title":"Default Title","offer_id":45439880593431,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/4927\/2855\/files\/sjt-benrus.jpg?v=1789516006","url":"https:\/\/swensonswatches.com\/products\/benrus-self-winding-automatic-36mm","provider":"Swenson's Jewelry \u0026 Timepieces","version":"1.0","type":"link"}