{"product_id":"reliance-17-jewels-manual-wind-32mm","title":"Reliance 17 Jewels (1950s) — Manual Wind, Cream Patina Dial — 32mm Unisex","description":"\u003cdiv class=\"my-2\"\u003e\n\u003cstrong\u003eThis one is properly old.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe caseback is stamped\u003cspan\u003e \u003c\/span\u003e\u003ccode class=\"rounded-md bg-black\/5 px-1.5 py-0.5 text-sm dark:bg-white\/10\"\u003eWATERPROOF\u003c\/code\u003e\u003cspan\u003e \u003c\/span\u003e— a word the FTC pushed out of American watch advertising in the late 1960s, which puts this piece in the 1950s or very early 60s. Seventy years on, it still runs.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-2\"\u003eThe dial has aged the way good ones do: stark white in 1956, warm ivory now, with applied numerals at the even hours and faceted dart markers between them that throw light as your wrist turns. Long sweep seconds hand, no date, nothing to read but the time.\u003cspan\u003e \u003c\/span\u003e\u003ccode class=\"rounded-md bg-black\/5 px-1.5 py-0.5 text-sm dark:bg-white\/10\"\u003e17 JEWELS · SHOCK RESISTANT · UNBREAKABLE MAINSPRING\u003c\/code\u003e\u003cspan\u003e \u003c\/span\u003eprinted across the lower half, which is how watches used to advertise themselves — right on your wrist.\u003c\/div\u003e\n\u003cdiv class=\"my-2\"\u003e\n\u003cstrong\u003e\u003cbr\u003eManual wind\u003c\/strong\u003e, so it needs winding once a day. Twenty or thirty gentle turns of the crown each morning, stopping the moment you feel resistance. People who like these watches like that part.\u003c\/div\u003e\n\u003cdiv class=\"my-2\"\u003e\n\u003cstrong\u003e\u003cbr\u003eA word on size:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eat 32mm this is small by current standards, and that's not a defect — it's 1950s proportions, when this was a normal men's watch. It wears close and flat, looks right under a cuff, and it's a genuinely unisex size. If you're used to a 42mm watch, know what you're choosing.\u003c\/div\u003e\n\u003cdiv class=\"my-2\"\u003e\n\u003cbr\u003eChrome plating over base metal with a stainless steel back. And to be clear about that caseback stamp:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etreat it as not water resistant at all.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSeventy-year-old seals do nothing.\u003c\/div\u003e\n\u003cdiv class=\"my-2\"\u003e\n\u003cstrong\u003e\u003cbr\u003eShips with:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWatch on brown leather strap. No box or papers.\u003c\/div\u003e","brand":"Swenson's","offers":[{"title":"Default Title","offer_id":45439869157399,"sku":null,"price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/4927\/2855\/files\/sjt-reliance_17jewels.jpg?v=1789599017","url":"https:\/\/swensonswatches.com\/products\/reliance-17-jewels-manual-wind-32mm","provider":"Swenson's Jewelry \u0026 Timepieces","version":"1.0","type":"link"}